Carol is a Founding Principal and Chief Client Officer for Performance Inspired, Inc. a research-based experiential consulting, learning and media firm. Their speciality is helping organisations leverage the Science of Inspiration to increase workplace performance and customer advocacy from the inside out. The firm produces the Most Inspiring Companies™ Lists, published annually by Forbes. It has also developed and validated The Inspiration Index™ an internal employee survey for companies to measure organizational and leadership inspiration.
Previously, Carol was co-founder of the Brand Ascension Group, an organisation and brand development firm specialising in transforming employee and customer cultures from the inside out. Prior to that, she held several senior HR leadership roles including Vice President, HR for Asia Pacific for InterContinental Hotels Group (IHG), one of the largest hotel companies in the world, housing some of the world’s best-known brands such as InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express.
Carol is co-author of "Brand DNA: Uncover Your Organization’s Genetic Code for Competitive Advantage". Her articles and white papers have been featured in brandchannel.com, ehotelier.com and Sales and Service Excellence. She holds a Bachelor of Science Degree from Georgia State University, Atlanta, GA USA.