As Director of EMEA Marketing at Lithium Technologies, Prelini is responsible for leading the European marketing efforts in one of the most dynamic social communities software companies in the world. With over 16 years marketing experience, Prelini has led marketing initiatives for major blue chip companies such as Lotus Software, IBM, Zurich Financial Services, COLT Telecom and Adobe. Prelini holds a Masters of Science (in marketing) specialising her dissertation research in Customer Experience Management. Joining Lithium in January 2012, Lithium is helping companies change and infuse behaviours of engagement with their customers across all interaction points. With over 300 customers globally and 30+ million users, Lithium continues to be the community software platform of choice.