Will is a founder and Managing Director of NixonMcInnes, a pioneering social business consultancy that works with major organisations that want to use the social web in new and inventive ways, and author of Culture Shock which provides an inspirational guide for better ways to do business in the 21st century (published August 2012). NixonMcInnes itself is constantly experimenting with its own radical management practices and has been recognised by WorldBlu as one of the most democratic workplaces in the world.

Will is a non-executive director of Wired Sussex, which supports the development of the digital business community in Brighton. Will is married with two energetic young boys, is a mountain biking geek, loves camping and eating far too much curry.